Blog | Shopper Intelligence

  • Is the most important part of the category strategy team away day the lunch?
    Category Management
    Insights
    Objective fact

    Is the most important part of the category strategy team away day the lunch?

  • Growth: The two drivers of traditional Grocery categories
    Category Management
    Insights

    Growth: The two drivers of traditional Grocery categories

  • The less discussed kind of “out of stock”
    Category Management
    Insights

    The less discussed kind of “out of stock”

  • Shopper Marketing – think of it as a diversion
    Category Management
    Insights

    Shopper Marketing – think of it as a diversion

  • 3 reasons why asking for the Key Takeouts may be wrong
    Category Management
    Insights

    3 reasons why asking for the Key Takeouts may be wrong

  • Category Management: Become a trusted advisor – 5 tips to succeed
    Category Management

    Category Management: Become a trusted advisor – 5 tips to succeed

  • Organic Fruits & Veggies: how to leverage a premium opportunity
    Category Management
    Insights
    Shopper behaviour

    Organic Fruits & Veggies: how to leverage a premium opportunity

  • Burgers and Retailer sell-in decks, what do they have in common?
    Category Management

    Burgers and Retailer sell-in decks, what do they have in common?

  • Category Managers. The kind of people the world needs more of.
    Category Management

    Category Managers. The kind of people the world needs more of.

  • Stop looking for the Killer Insight
    Category Management

    Stop looking for the Killer Insight

  • From Lock-in to Lockdown: Beer Shopping Behaviour during Covid
    Category Management
    Insights
    Shopper behaviour

    From Lock-in to Lockdown: Beer Shopping Behaviour during Covid

  • We all cook World Foods on Instagram. But what happens in-store?
    Category Management
    Insights
    Shopper behaviour

    We all cook World Foods on Instagram. But what happens in-store?

  • Cut the cr*p and be a better storyteller
    Category Management

    Cut the cr*p and be a better storyteller

  • Do you have real life talks with buyers and brand managers?
    Category Management
    Views

    Do you have real life talks with buyers and brand managers?

  • There are 3 types of category manager. Only one is of real use.
    Category Management

    There are 3 types of category manager. Only one is of real use.

  • What makes Oral Care and Personal Care unique for retailers?
    Category Management
    Insights

    What makes Oral Care and Personal Care unique for retailers?

  • As a Category Manager are you the next CEO or stuck for life?
    Category Management

    As a Category Manager are you the next CEO or stuck for life?

  • 5 Shopper Insight Fundamentals that still apply today
    Category Management
    Insights
    Shopper behaviour

    5 Shopper Insight Fundamentals that still apply today

  • How to win UK shoppers in different dairy categories
    Category Management
    Insights
    Shopper behaviour

    How to win UK shoppers in different dairy categories

  • What Van Halen’s “Jump” teaches us about business
    Views

    What Van Halen’s “Jump” teaches us about business

  • Home Baking shopping trend: capture it by Premium and Innovation
    Category Management
    Insights
    Shopper behaviour

    Home Baking shopping trend: capture it by Premium and Innovation

  • Why isn’t sales history alone sufficient to understand shoppers?
    Views

    Why isn’t sales history alone sufficient to understand shoppers?

  • 4 types of benchmarking in market research – and when to use them
    Uncategorised

    4 types of benchmarking in market research – and when to use them

  • Post-Covid, supermarket shopping will never be the same again
    Views

    Post-Covid, supermarket shopping will never be the same again

  • The three major profitability challenges of online grocery shopping
    Views

    The three major profitability challenges of online grocery shopping

  • Why is being a category manager like being the painter of an Old Master?
    Views

    Why is being a category manager like being the painter of an Old Master?

  • When is just “good”, good enough in market research?
    Views

    When is just “good”, good enough in market research?

  • What’s the shopping mission type we rarely focus on?
    Views

    What’s the shopping mission type we rarely focus on?

  • I think I found the perfect metaphor for starting a business.
    Views

    I think I found the perfect metaphor for starting a business.

  • The one thing AI will never be able to help us with
    Views

    The one thing AI will never be able to help us with

  • Is this the golden rule of shopper insights?
    Views

    Is this the golden rule of shopper insights?

  • We’re all about getting “so what” from data but we can’t get AI to do much to help us!
    Views

    We’re all about getting “so what” from data but we can’t get AI to do much to help us!

  • The power of “autopilot” – how do shoppers really cope with grocery shopping?
    Views

    The power of “autopilot” – how do shoppers really cope with grocery shopping?

  • If we marketers helped get the world into this mess, can we help fix it?
    Views

    If we marketers helped get the world into this mess, can we help fix it?

  • Category Role. Time to update the old classics?
    Views

    Category Role. Time to update the old classics?

  • 80/20: Today’s Insights Reality
    Uncategorised

    80/20: Today’s Insights Reality

  • Data Meetings. They usually don’t work well – but what’s the alternative?
    Views

    Data Meetings. They usually don’t work well – but what’s the alternative?

  • “Shopper” is for Cat Man people, not marketers, right?
    Views

    “Shopper” is for Cat Man people, not marketers, right?

  • Think business like a sports coach
    Views

    Think business like a sports coach

  • The Five Guys story – simple learnings for shopper marketers
    Views

    The Five Guys story – simple learnings for shopper marketers

  • What did 300+ USA retail buyers say made for a best practice supplier?
    Views

    What did 300+ USA retail buyers say made for a best practice supplier?

  • Why is objective, quantitative shopper data in proposals and plans so important?
    Views

    Why is objective, quantitative shopper data in proposals and plans so important?

  • 10 things that annoy me in data discussions
    Views

    10 things that annoy me in data discussions

  • Thinking Outside In – the only way to talk to retailers
    Views

    Thinking Outside In – the only way to talk to retailers

  • Three take outs from the “Shopper Brain” Conference, Amsterdam
    Views

    Three take outs from the “Shopper Brain” Conference, Amsterdam

  • Shopper Insights shouldn’t be controlled only by the big guys
    Views

    Shopper Insights shouldn’t be controlled only by the big guys

  • Cheaper and better – the new paradigm of innovation today
    Views

    Cheaper and better – the new paradigm of innovation today

  • Jason Smith interviewed by TMRE TV
    Views

    Jason Smith interviewed by TMRE TV

  • What exactly is Shopper Research for?
    Views

    What exactly is Shopper Research for?

  • The death of the high street. It’s the age-old matter of “traffic” versus “spend”
    Views

    The death of the high street. It’s the age-old matter of “traffic” versus “spend”

  • Balance between simplicity and depth in PowerPoint slides
    Views

    Balance between simplicity and depth in PowerPoint slides

  • What is AI and what does it mean for market research?
    Views

    What is AI and what does it mean for market research?

  • Do we really talk the same language as our customers?
    Views

    Do we really talk the same language as our customers?

  • Infographic: Is online driving even greater shopper promotional buying?
    Views

    Infographic: Is online driving even greater shopper promotional buying?

  • Infographic: How do shoppers behave at Discounters (Aldi)?
    Views

    Infographic: How do shoppers behave at Discounters (Aldi)?

  • BCGs 6th Annual Study of growth leaders in CPG reinforces why we created Shopper Intelligence.
    Views

    BCGs 6th Annual Study of growth leaders in CPG reinforces why we created Shopper Intelligence.

  • Global brands. Local execution. How do smaller companies win?
    Views

    Global brands. Local execution. How do smaller companies win?

  • Has online grocery just scratched the surface of “thinking shopper”?
    Views

    Has online grocery just scratched the surface of “thinking shopper”?

  • “We can’t afford to do category management anymore!”
    Views

    “We can’t afford to do category management anymore!”

  • The nearest thing to a dead cert – how to win the category management battle in 2018
    News
    Views

    The nearest thing to a dead cert – how to win the category management battle in 2018

  • Understanding the true costs and return of shopper research
    Views

    Understanding the true costs and return of shopper research

  • As an industry how do we assess the true value of gondola ends?
    News

    As an industry how do we assess the true value of gondola ends?

  • The hidden costs and waste of shopper research
    Views

    The hidden costs and waste of shopper research

  • What does “improving shopper satisfaction” actually mean for us?
    Views

    What does “improving shopper satisfaction” actually mean for us?

  • 5 ways your category can lose sales in store
    Views

    5 ways your category can lose sales in store

  • What can we learn about in-store marketing from dating?
    Views

    What can we learn about in-store marketing from dating?

  • Category Managers – would you pay the passenger in front to give you more space?
    Views

    Category Managers – would you pay the passenger in front to give you more space?

  • Why price promotions are the most dangerous of all marketing addictions
    Views

    Why price promotions are the most dangerous of all marketing addictions

  • What’s the shopping mission type we rarely focus on?
    Views

    What’s the shopping mission type we rarely focus on?

  • “System 1 and 2” in shopper research. Let’s not get carried away!
    Views

    “System 1 and 2” in shopper research. Let’s not get carried away!

  • How best to understand online grocery shopping
    Views

    How best to understand online grocery shopping

  • “How Brands Grow”, by Byron Sharp. Some top line implications for Shopper Research.
    Views

    “How Brands Grow”, by Byron Sharp. Some top line implications for Shopper Research.

  • The what and the why. The yin and yang of shopper research.
    Views

    The what and the why. The yin and yang of shopper research.

  • Shopper researchers need more empathy
    Views

    Shopper researchers need more empathy

  • The forces that gave rise to the supermarket will be the same ones that destroy it
    Views

    The forces that gave rise to the supermarket will be the same ones that destroy it

  • “Discounter” – beware the risks of misleading channel names
    Views

    “Discounter” – beware the risks of misleading channel names

  • How do you reduce “wastage” in shopper research?
    Views

    How do you reduce “wastage” in shopper research?

  • What does your retailer want from your shopper research?
    Views

    What does your retailer want from your shopper research?

  • 10 ways to save money on shopper research
    Insights
    Shopper behaviour

    10 ways to save money on shopper research

  • So, how exactly do you create a Shopper Insight?
    Views

    So, how exactly do you create a Shopper Insight?

  • New logo – not just decorative; it marks a new philosophy
    News
    Views

    New logo – not just decorative; it marks a new philosophy

  • What exactly is “premium”?
    Views

    What exactly is “premium”?

  • Is Shopper Marketing a Waste of Time?
    Views

    Is Shopper Marketing a Waste of Time?

  • Shopper Research Briefs: Good, Bad and Ugly
    Views

    Shopper Research Briefs: Good, Bad and Ugly

  • 5 things that should worry any category manager about the future of margins as online shopping continues to grow
    Views

    5 things that should worry any category manager about the future of margins as online shopping continues to grow

  • Why we should be proud of small changes in category management
    Views

    Why we should be proud of small changes in category management

  • High-value shoppers
    Views

    High-value shoppers

  • Creating the Perfect Research Charts/Slides
    Views

    Creating the Perfect Research Charts/Slides

  • CMA Partnering Group research identifies gap for improved shopper insights on the “path to loyalty”
    Views

    CMA Partnering Group research identifies gap for improved shopper insights on the “path to loyalty”

  • The future of on line grocery shopping: implications of our new research
    Views

    The future of on line grocery shopping: implications of our new research

  • Ahold CEO endorses our philosophy?
    Views

    Ahold CEO endorses our philosophy?

  • Aldi explore premiumisation in Australia – new pics
    Views

    Aldi explore premiumisation in Australia – new pics

  • Driving insights from Data
    Views

    Driving insights from Data

  • “Bad Range; Good Range” – Optimizing Assortment – a far from black and white matter?
    Views

    “Bad Range; Good Range” – Optimizing Assortment – a far from black and white matter?

  • An insight about insights from Darwin?
    Views

    An insight about insights from Darwin?

  • Are half your Shopper Research recommendations misleading? ….the search for Significance
    Views

    Are half your Shopper Research recommendations misleading? ….the search for Significance

  • Top 10 secrets for more effective Shopper Research
    Views

    Top 10 secrets for more effective Shopper Research

  • A new model for Category “Role” thinking
    Views

    A new model for Category “Role” thinking

  • Research and the Reptilian Brain
    Views

    Research and the Reptilian Brain

  • So what happens when your Brand is out of stock?
    Views

    So what happens when your Brand is out of stock?

  • The tough part of shopper marketing thinking?
    Views

    The tough part of shopper marketing thinking?