Blog | Shopper Intelligence
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Why Price Is Still the Biggest Challenge in Shopper Satisfaction
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Satisfaction Drives Sales: Why Shopper Happiness is Your Best Growth Strategy
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The Execution Pillar: Elevating Shopper Experiences in 2025
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The Assortment Pillar: Building Trust and Captivating Shoppers
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Unlocking Shopper Priorities in 2025: Elevate Quality, Freshness, and Sustainability with Actionable Insights
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Price Pillar Insights: Unlocking Shopper Perceptions of Value
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What’s Driving Shopper Satisfaction Today—and Opportunities to Improve
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Where Science (and Data) Fails Category Management
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Unlock the “Why” Behind Shopper Behavior with the Category Indicator Report
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Understanding Shopper Behavior Through the Category Impact Matrix
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Understanding the Shopper Journey at Kroger
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Understanding “Switch or Walk Away”: A Game-Changer for Category Management
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How Category Planning is Like Baking a Cake
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From AI Pricing to Amazon’s Expansion: Key Takeaways from GroceryShop 2024
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Are Surveys the Market Research They Claim to Be?
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How Can Retailers and Brands Drive CPG Growth?
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Three Reasons to Understand the Big Picture Category Management Trends
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The Seven Habits of Effective Category Managers
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The four crucial missing questions (and answers) in Cat Man about Category Role
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Is the most important part of the category strategy team away day the lunch?
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Growth: The two drivers of traditional Grocery categories
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The less discussed kind of “out of stock”
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Shopper Marketing – think of it as a diversion
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3 reasons why asking for the Key Takeouts may be wrong
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Category Management: Become a trusted advisor – 5 tips to succeed
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Organic Fruits & Veggies: how to leverage a premium opportunity
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Burgers and Retailer sell-in decks, what do they have in common?
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Category Managers. The kind of people the world needs more of.
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Stop looking for the Killer Insight
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From Lock-in to Lockdown: Beer Shopping Behaviour during Covid
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We all cook World Foods on Instagram. But what happens in-store?
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Cut the cr*p and be a better storyteller
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Do you have real life talks with buyers and brand managers?
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There are 3 types of category manager. Only one is of real use.
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What makes Oral Care and Personal Care unique for retailers?
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As a Category Manager are you the next CEO or stuck for life?
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5 Shopper Insight Fundamentals that still apply today
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How to win UK shoppers in different dairy categories
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What Van Halen’s “Jump” teaches us about business
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Home Baking shopping trend: capture it by Premium and Innovation
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Why isn’t sales history alone sufficient to understand shoppers?
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4 types of benchmarking in market research – and when to use them
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Post-Covid, supermarket shopping will never be the same again
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The three major profitability challenges of online grocery shopping
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Why is being a category manager like being the painter of an Old Master?
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When is just “good”, good enough in market research?
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What’s the shopping mission type we rarely focus on?
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I think I found the perfect metaphor for starting a business.
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The one thing AI will never be able to help us with
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Is this the golden rule of shopper insights?
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We’re all about getting “so what” from data but we can’t get AI to do much to help us!
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The power of “autopilot” – how do shoppers really cope with grocery shopping?
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If we marketers helped get the world into this mess, can we help fix it?
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Category Role. Time to update the old classics?
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80/20: Today’s Insights Reality
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Data Meetings. They usually don’t work well – but what’s the alternative?
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“Shopper” is for Cat Man people, not marketers, right?
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Think business like a sports coach
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The Five Guys story – simple learnings for shopper marketers
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What did 300+ USA retail buyers say made for a best practice supplier?
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Why is objective, quantitative shopper data in proposals and plans so important?
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10 things that annoy me in data discussions
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Thinking Outside In – the only way to talk to retailers
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Three take outs from the “Shopper Brain” Conference, Amsterdam
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Shopper Insights shouldn’t be controlled only by the big guys
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Cheaper and better – the new paradigm of innovation today
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Jason Smith interviewed by TMRE TV
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What exactly is Shopper Research for?
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The death of the high street. It’s the age-old matter of “traffic” versus “spend”
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Balance between simplicity and depth in PowerPoint slides
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What is AI and what does it mean for market research?
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Do we really talk the same language as our customers?
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Infographic: Is online driving even greater shopper promotional buying?
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Infographic: How do shoppers behave at Discounters (Aldi)?
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BCGs 6th Annual Study of growth leaders in CPG reinforces why we created Shopper Intelligence.
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Global brands. Local execution. How do smaller companies win?
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Has online grocery just scratched the surface of “thinking shopper”?
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“We can’t afford to do category management anymore!”
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The nearest thing to a dead cert – how to win the category management battle in 2018
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Understanding the true costs and return of shopper research
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As an industry how do we assess the true value of gondola ends?
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The hidden costs and waste of shopper research
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What does “improving shopper satisfaction” actually mean for us?
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5 ways your category can lose sales in store
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What can we learn about in-store marketing from dating?
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Category Managers – would you pay the passenger in front to give you more space?
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Why price promotions are the most dangerous of all marketing addictions
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“System 1 and 2” in shopper research. Let’s not get carried away!
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How best to understand online grocery shopping
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“How Brands Grow”, by Byron Sharp. Some top line implications for Shopper Research.
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The what and the why. The yin and yang of shopper research.
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Shopper researchers need more empathy
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The forces that gave rise to the supermarket will be the same ones that destroy it
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“Discounter” – beware the risks of misleading channel names
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How do you reduce “wastage” in shopper research?
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What does your retailer want from your shopper research?
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10 ways to save money on shopper research
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So, how exactly do you create a Shopper Insight?
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New logo – not just decorative; it marks a new philosophy
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What exactly is “premium”?
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Is Shopper Marketing a Waste of Time?
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Shopper Research Briefs: Good, Bad and Ugly
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5 things that should worry any category manager about the future of margins as online shopping continues to grow
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Why we should be proud of small changes in category management
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Creating the Perfect Research Charts/Slides
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CMA Partnering Group research identifies gap for improved shopper insights on the “path to loyalty”
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The future of on line grocery shopping: implications of our new research
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Ahold CEO endorses our philosophy?
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Aldi explore premiumisation in Australia – new pics
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Driving insights from Data
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“Bad Range; Good Range” – Optimizing Assortment – a far from black and white matter?
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An insight about insights from Darwin?
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Are half your Shopper Research recommendations misleading? ….the search for Significance
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Top 10 secrets for more effective Shopper Research
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A new model for Category “Role” thinking
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Research and the Reptilian Brain
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So what happens when your Brand is out of stock?
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The tough part of shopper marketing thinking?
