Our teams

We provide Shopper Intelligence data with the support of experienced category
management specialists in each market. People who have done that same job of developing
proposals and discussing solutions with retailer partners.

We have self-service software; we are on hand to pitch in to help with questions and
projects as needed

For information on our coverage and subscription costs in any country, please contact the relevant country manager below or email info@shopperintelligence.com for help in countries not listed.

  • US
    Profile photo - Jason Smith
    Jason Smith
    Managing Director

    Based in Chicago, Jason joined Shopper Intelligence in 2018 to lead our US program. Prior to SI, Jason led the North America category management team at dunnhumby, and he also led category management teams at Hormel Foods & Colgate-Palmolive.

  • Canada
    Brett Cullen, Country Manager, Canada
    Brett Cullen
    Country Manager

    Brett Cullen joined Shopper Intelligence in 2018 and is leading the Canadian program. Prior to SI, Brett managed the Eastern USA business for Maple Leaf Foods and held various roles in both Sales and Category Management.

  • UK
    Chris Adkins
    Managing Director

    Joined Shopper Intelligence in 2011 to lead the UK program. Previously Chris was Shopper Insights Manager at Kraft (now Mondelez), and he previously worked in category management at Mars and Coke.

  • Global + Ireland
    Colm Rooney
    Director Ireland, VP Global Client Dev

    Dublin based, Colm launched our rapidly growing Irish program in 2017. Previously he worked in
    global client development for
    The Advantage Group, and GS1
    both in Ireland and Canada.

  • France
    Laurent Valensi

    Laurent had research roles in leading companies like Yoplait (General Mills) and Nestle, followed by leadership of in-store marketing agency Mediaperformances. He leads SI since 2012.

  • Australia
    Simon Ford
    Managing Director

    Simon’s deep retail insights experience is founded on 7 years as Head of Insight at Tesco, and previously he
    was in client service at Kantar. Operating since 2008, our programs are well known in Australia.

  • New Zealand
    Andrew Arnold
    Managing Director

    With 20 years of experience in FMCG, Andrew has worked in sales and insights roles like Red Bull, Gordon & Gotch and Energizer. He has led teams to develop insight led strategies for category growth.

  • Asia
    Profile photo - Jake Shepherd
    Jake Shepherd
    Managing Director

    Based in Sinagpore, Jake has worked with retailers and brands in Asia for over 10 years delivering strategic category management insight at Nielsen IQ and GfK. His expertise is in creating dialogues between retailers and suppliers which solve strategic challenges to create growth.

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