There is a lot of pressure in retail. Resources are limited. You can’t do everything. We help you prioritize based on what your customers truly care about.

Get objective “shopper point of view” metrics for every category benchmarked to your competitors.

Up-to-date data that support shopper-led decisions at scale.

Shopper Intelligence Retailers

Other syndicated data sources are missing a critical piece of the cat man data puzzle – the “why”

Traditional routes to shopper insight are:
  • Expensive
  • Time-consuming
  • Go out of date
  • Narrow in scope
  • Lack any insightful benchmarks

Shopper Intelligence is a better and faster way to explain all your “what shoppers buy” data. We get you closer to the “so what?”

Complements your other data

Sales and Loyalty card data are a gold mine of shopper behaviour insight. Patterns of what shoppers buy are hugely useful. But this lacks a crucial perspective: the shoppers own feedback on why they do what they do. This is where Shopper  Intelligence comes in.

Conducting your own “why” quantitative research regularly on even just the biggest categories would be time and cost prohibitive. Your existing shopper feedback process is most likely light on category depth.

Relying on occasional Vendor research and insights is at best limited in its coverage, and at worst biased or partial in its view.

What you need is shopper’s input that is as regular, comprehensive and structured as purchase data. That’s what SI provides.

Unique insights crucial to the “so what”

SI has four unique characteristics that make it powerful in making better shopper driven business decisions

  • It gives competitive context. We benchmark your banner(s) against your competitors category by category. You watch market share like a hawk. Now you can understand relative shopper dynamics in the same way.

  • By measuring all categories in one process we benchmark each to the rest. Thus we can not only provide the dynamics of a category. We can show where it sits from highest to lowest, and hence why it should be treated a certain way in the context of the whole store.

  • It measures the causes of shopper purchase decisions. Providing data on crucial and otherwise subjective matters like Category Role, the Path to Purchase, Satisfaction, Decision Hierarchy and more

  • Its power comes from its consistency. We track like for like quarter by quarter or year by year so you can track change. We measure each category and competitor in exactly the same way. Not least because if a buyer moves from category A to category B they can get up to speed on their new shopper in a matter of minutes.

At your fingertips

Our data analytics software is flexible and quickly puts the precise information for today’s biggest business questions at your fingertips. We support a range of tasks from self-serve to “we do it all for you.” 

We can supply your buyers with simple easy to understand briefings.

We can work with you on more depth projects.

We can also supply our data directly into your internal database.




Understanding the drivers of category performance across the store. Powering better category plans. Improving marketing effectiveness. Year in year out.

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  • “Shopper Intelligence insights made a great difference to CCEP’s understanding of shopper perceptions on soft drinks in Grocery at the front of store. We used the Shopper Intelligence insights to highlight 3 top shopper satisfaction attributes to revive Tesco front of store and were able to achieve results directly with Tesco”

  • Reckitt logo

    “This is rapidly becoming one of those tools we simply can’t live without. Retailers want to understand what’s happening outside their own four walls, and metrics about what truly matters to their shoppers. Shopper Intelligence hits a lot of blind spots that drive better solutions”

  • Hasbro logo

    “SI gives you something fresh and useful that the retailer doesn’t already know insight wise, so you can add value for your buyer and build that trusted relationship”

  • “I’ve always believed that the idea of having a “Category Role” for each category was a breakthrough concept that Category Management brought to retail decision making. It’s great that Shopper Intelligence now adds objective shopper-led metrics to this crucial discussion.”

Join over 100 retailers and cpg firms that already subscribe to this systematic source of objective facts on the causal factors behind what shoppers buy

Book your
no obligation demo

  • Tell us your categories, retailer or brands
  • We’ll show you our shopper perspective data
    that will reveal the “Why” for your Business
  • Our team of friendly cat man enthusiasts will work on a surprisingly affordable quote for you