There is a lot of pressure in retail. Resources are limited. You can’t do everything. We help you prioritize based on what your customers truly care about.
Get objective “shopper point of view” metrics for every category benchmarked to your competitors.
Up-to-date data that support shopper-led decisions at scale.
Other syndicated data sources are missing a critical piece of the cat man data puzzle – the “why”
Traditional routes to shopper insight are:
- Expensive
- Time-consuming
- Go out of date
- Narrow in scope
- Lack any insightful benchmarks
Shopper Intelligence is a better and faster way to explain all your “what shoppers buy” data. We get you closer to the “so what?”
Complements your other data
Sales and Loyalty card data are a gold mine of shopper behaviour insight. Patterns of what shoppers buy are hugely useful. But this lacks a crucial perspective: the shoppers own feedback on why they do what they do. This is where Shopper Intelligence comes in.
Conducting your own “why” quantitative research regularly on even just the biggest categories would be time and cost prohibitive. Your existing shopper feedback process is most likely light on category depth.
Relying on occasional Vendor research and insights is at best limited in its coverage, and at worst biased or partial in its view.
What you need is shopper’s input that is as regular, comprehensive and structured as purchase data. That’s what SI provides.
Unique insights crucial to the “so what”
SI has four unique characteristics that make it powerful in making better shopper driven business decisions
-
It gives competitive context. We benchmark your banner(s) against your competitors category by category. You watch market share like a hawk. Now you can understand relative shopper dynamics in the same way.
-
By measuring all categories in one process we benchmark each to the rest. Thus we can not only provide the dynamics of a category. We can show where it sits from highest to lowest, and hence why it should be treated a certain way in the context of the whole store.
-
It measures the causes of shopper purchase decisions. Providing data on crucial and otherwise subjective matters like Category Role, the Path to Purchase, Satisfaction, Decision Hierarchy and more
-
Its power comes from its consistency. We track like for like quarter by quarter or year by year so you can track change. We measure each category and competitor in exactly the same way. Not least because if a buyer moves from category A to category B they can get up to speed on their new shopper in a matter of minutes.
At your fingertips
Our data analytics software is flexible and quickly puts the precise information for today’s biggest business questions at your fingertips. We support a range of tasks from self-serve to “we do it all for you.”
We can supply your buyers with simple easy to understand briefings.
We can work with you on more depth projects.
We can also supply our data directly into your internal database.
Understanding the drivers of category performance across the store. Powering better category plans. Improving marketing effectiveness. Year in year out.
Join over 100 retailers and cpg firms that already subscribe to this systematic source of objective facts on the causal factors behind what shoppers buy
Interested?
Book your
no obligation demo
- Tell us your categories, retailer or brands
- We’ll show you our shopper perspective data
that will reveal the “Why” for your Business - Our team of friendly cat man enthusiasts will
work on a surprisingly affordable quote for you
