Get the big-picture
trends for your
category strategy

The Category Trend Analyzer transforms complex shopper data into clear, actionable insights.

Forget guesswork—instantly see how a category is performing, uncover new opportunities, and fine-tune your strategy, all in one easy-to-use tool.

It’s fast (and free!), and drives confident data-driven decisions.

Watch a 60-second overview video

What the Category Trend Analyzer Delivers

See what others miss.

The Category Trend Analyzer reveals untapped shopper trends, empowering category managers to make smart, impactful moves for growth.

By analyzing social media activity and industry publications, it uncovers hidden patterns and emerging trends that shape successful strategies

Category Trend Analyzer graph

How it works

Once you have access to Category Trend Analyzer, it’s easy to use:

01
Select your target market: the US, UK, or Australia/New Zealand, or all of them.
02
Select the "Audience": industry publications, shoppers, or both (aka All).
03
Pick one of 15 categories (e.g. fresh meat, soft drinks, household, etc.). We have you covered.
04
Drill down to discover the key trend, ranked by prevalance, and benchmarks in different geographies.

Some of the thousand of sources for the Category Trend Analyzer

  • yahoo-logo
  • times and star logo
  • news24
  • USA_Today logo
  • The_Guardian
  • abc logo
  • BBC_logo
  • the-mirror-logo
  • the times logo
  • new-york-times-logo
  • cnn logo
  • New-Daily-Mail-logo
  • News Au logo
  • wsj logo

Front your category plan with accurate insights.

Check out Shopper Intelligence’s Category Trend Analyzer,
the latest addition to our
suite of category management data.

We give you more of the “why” to all the rest of your “what” data.

Sign up FREE, no strings attached.