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The hidden costs and waste of shopper research

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What does “improving shopper satisfaction” actually mean for us?

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5 ways your category can lose sales in store

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What can we learn about in-store marketing from dating?

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Category Managers – would you pay the passenger in front to give you more space?

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Why price promotions are the most dangerous of all marketing addictions

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“System 1 and 2” in shopper research. Let’s not get carried away!

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How best to understand online grocery shopping

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“How Brands Grow”, by Byron Sharp. Some top line implications for Shopper Research.

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The what and the why. The yin and yang of shopper research.

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The hidden costs and waste of shopper research