Views

Why is objective, quantitative shopper data in proposals and plans so important?

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10 things that annoy me in data discussions

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Thinking Outside In – the only way to talk to retailers

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Three take outs from the “Shopper Brain” Conference, Amsterdam

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Shopper Insights shouldn’t be controlled only by the big guys

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Cheaper and better – the new paradigm of innovation today

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Jason Smith interviewed by TMRE TV

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What exactly is Shopper Research for?

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The death of the high street. It’s the age-old matter of “traffic” versus “spend”

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Balance between simplicity and depth in PowerPoint slides

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Why is objective, quantitative shopper data in proposals and plans so important?