Unlocking Shopper Priorities in 2025: Elevate Quality, Freshness, and Sustainability with Actionable Insights
Shoppers have spoken: quality and freshness are non-negotiable. While satisfaction in these areas has improved, it still trails their critical importance.
According to the 2025 Shopper Satisfaction Report, performance in “Good Quality” and “Excellent Freshness” ranks at #5 and #6, leaving room for growth. These gaps present clear opportunities for retailers and suppliers to close the satisfaction gap and stand out in an increasingly competitive landscape.
Our latest findings reveal the key drivers of shopper satisfaction across four pillars—Price, Product, Assortment, and Execution—offering actionable insights to align strategies with shopper expectations.
Opportunities for Growth in the Product Pillar
Quality and Freshness Continue to Lead
Ranked as the #2 and #3 most important attributes, quality and freshness remain top priorities for shoppers. Categories like yogurt and fresh seafood exemplify how excellence in these areas drives loyalty. Retailers must maintain and elevate their standards to meet evolving expectations.
Healthy and Local Choices on the Rise
Attributes such as “Healthy Choices” (#11) and “USA Made” (#9) are gaining traction. Expanding options for health-conscious consumers and emphasizing local sourcing can deepen shopper trust and reinforce brand loyalty.
Premium and Organic Offerings: A Key Differentiator
While premium and natural/organic products are appreciated, they represent untapped potential. Strengthening these offerings and ensuring consistent availability can help retailers differentiate and cater to discerning shoppers.
Sustainability and Ethics Demand Attention
Shopper satisfaction with environmentally friendly and ethically sourced products ranks lowest (#19). This gap underscores an urgent need for retailers to focus on sustainability, from transparent sourcing to minimizing environmental impact. Shoppers are increasingly rewarding brands that align with their values.
A Holistic Approach to Shopper Satisfaction
The Product Pillar illustrates that enhancing shopper satisfaction isn’t about a single solution—it’s about addressing a range of factors that resonate with today’s values-driven consumers. By combining investments in quality, innovation, sustainability, and ethical practices, businesses can create meaningful differentiation.
What’s Next?
The 2025 Shopper Satisfaction Report provides a detailed roadmap for elevating shopper satisfaction and driving growth. Dive into actionable strategies to improve your product offerings, build loyalty, and stay ahead of the curve.
Download the report now and let its insights guide your journey toward excellence across the Product Pillar and beyond.