Insights

Unlocking Shopper Priorities in 2025: Elevate Quality, Freshness, and Sustainability with Actionable Insights

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Price Pillar Insights: Unlocking Shopper Perceptions of Value

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What’s Driving Shopper Satisfaction Today—and Opportunities to Improve

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Where Science (and Data) Fails Category Management

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Are Surveys the Market Research They Claim to Be?

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How Can Retailers and Brands Drive CPG Growth?

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The Seven Habits of Effective Category Managers

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The four crucial missing questions (and answers) in Cat Man about Category Role

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Is the most important part of the category strategy team away day the lunch?

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Growth: The two drivers of traditional Grocery categories

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