Insights

  • Why Price Is Still the Biggest Challenge in Shopper Satisfaction

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  • Satisfaction Drives Sales: Why Shopper Happiness is Your Best Growth Strategy

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  • The Execution Pillar: Elevating Shopper Experiences in 2025

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  • The Assortment Pillar: Building Trust and Captivating Shoppers

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  • Unlocking Shopper Priorities in 2025: Elevate Quality, Freshness, and Sustainability with Actionable Insights

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  • Price Pillar Insights: Unlocking Shopper Perceptions of Value

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  • What’s Driving Shopper Satisfaction Today—and Opportunities to Improve

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  • Where Science (and Data) Fails Category Management

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  • Are Surveys the Market Research They Claim to Be?

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  • How Can Retailers and Brands Drive CPG Growth?

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