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Is this the golden rule of shopper insights?

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We’re all about getting “so what” from data but we can’t get AI to do much to help us!

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The power of “autopilot” – how do shoppers really cope with grocery shopping?

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If we marketers helped get the world into this mess, can we help fix it?

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Category Role. Time to update the old classics?

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Data Meetings. They usually don’t work well – but what’s the alternative?

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“Shopper” is for Cat Man people, not marketers, right?

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Think business like a sports coach

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The Five Guys story – simple learnings for shopper marketers

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What did 300+ USA retail buyers say made for a best practice supplier?

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