Views

Is this the golden rule of shopper insights?

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We’re all about getting “so what” from data but we can’t get AI to do much to help us!

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The power of “autopilot” – how do shoppers really cope with grocery shopping?

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If we marketers helped get the world into this mess, can we help fix it?

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Category Role. Time to update the old classics?

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Data Meetings. They usually don’t work well – but what’s the alternative?

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“Shopper” is for Cat Man people, not marketers, right?

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Think business like a sports coach

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The Five Guys story – simple learnings for shopper marketers

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What did 300+ USA retail buyers say made for a best practice supplier?

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Views

Is this the golden rule of shopper insights?

We’re all about getting “so what” from data but we can’t get AI to do much to help us!

The power of “autopilot” – how do shoppers really cope with grocery shopping?

If we marketers helped get the world into this mess, can we help fix it?

Category Role. Time to update the old classics?

Data Meetings. They usually don’t work well – but what’s the alternative?

“Shopper” is for Cat Man people, not marketers, right?

Think business like a sports coach

The Five Guys story – simple learnings for shopper marketers

What did 300+ USA retail buyers say made for a best practice supplier?