2025 U.S. Shopper Satisfaction Report
Cat Man’s mission is to deliver shopper satisfaction. Now, at last, it’s being measured.
Discover the challenges and opportunities shaping the way retailers and suppliers connect with shoppers across key satisfaction pillars: Price, Product, Assortment, and Execution.
What You’ll Learn
The report uncovers the top-performing retailers and categories driving shopper satisfaction in the last year.
Based on 160,000 shopper interviews across all major USA retailers and categories, we rank the leading brick-and-mortar and online retailers, using 19 powerful measures to reveal what really matters to shoppers and how retailers are excelling. Or not.
We don’t stop there. The report also highlights a few categories to show why understanding shoppers can help you build better category growth strategies.
Why this report matters
The 2025 Shopper Satisfaction Report goes beyond traditional metrics to provide the insights that matter most. It will help you:
- Uncover what truly drives shopper satisfaction—and where you can improve.
- Stay ahead by anticipating and adapting to evolving consumer preferences.
- Turn insights into action to fuel growth and build lasting customer loyalty.
Who is Shopper Intelligence?
We operate the world’s largest global program for objective shopper measurement, giving you a direct, unfiltered view of how real customers think and behave. We deliver powerful insights into shopper satisfaction, category roles, promotional impact, and key moments in the path to purchase—helping you make smarter, more strategic decisions.
