What’s driving shopper decisions in the frozen and refrigerated aisles?

How can retailers and brands leverage data to improve category performance?

Jason Smith, U.S. Director at Shopper Intelligence, recently joined the Chill and Chat with NFRA podcast to share insights into evolving shopper trends, category dynamics, and the future of frozen and dairy.

Key Takeaways from the Episode:

Frozen & Dairy Trends: How consumer motivations have shifted post-pandemic and why pricing, assortment, and convenience matter more than ever.
Impulse vs. Planned Purchases: Why frozen foods present an opportunity for in-store conversion while dairy remains a planned purchase category.
Shopper Satisfaction & Growth Opportunities: Fresh insights from Shopper Intelligence’s upcoming 2025 Shopper Satisfaction Report—how frozen and dairy compare to other categories.
Innovation & Premiumization: What consumers really want—flavors, packaging, and product formats that drive engagement and sales.
The Impact of GLP-1 Users: A look at how the rise of weight-loss medications is changing category demand and how brands can adapt.

Listen to the full episode.

Why This Matters for Retailers & Brands

Shopper Intelligence tracks 118+ CPG categories across 50+ U.S. retailers, providing an unmatched view of shopper attitudes, behaviors, and motivations.

With data-driven insights, we help brands and retailers align with consumer needs, optimize category strategies, and drive growth.