From the rise of bold flavors to the shopper’s growing love for locally sourced products, the Category Trend Analyzer 2024 Reports reveals interesting and surprising insights into what matters to U.S. shoppers. Here’s a sneak peek at some game-changing findings:

Sustainability leads the pack – With 10.1% of all consumer discussions centered on eco-friendly practices, it’s clear that green is no longer a trend—it’s a necessity.

Transparency is king – Shoppers are demanding clear communication on sourcing, ingredients, and ethical practices, reinforcing trust as the ultimate loyalty driver.

Beer shoppers speak up – In the beer category, shoppers prioritize innovation and variety, showing a willingness to switch stores if their favorites aren’t available.