Shopper Profiles: Grocery Channel
Discover the latest insights into shopper behaviors with our “Shopper Profiles Q3 2024” report. This comprehensive analysis segments consumers into five key profiles:
- Price Sensitive Shoppers: Focused on value and promotions.
- Premium Shoppers: Prioritizing quality and brand loyalty.
- Healthy Shoppers: Seeking nutritious and wellness-oriented products.
- Sustainable Shoppers: Committed to eco-friendly and ethical choices.
- Exploratory Shoppers: Eager to try new and innovative products.
Each profile is detailed with pre-store intentions, in-store behaviors, and post-store satisfaction metrics, offering actionable insights for retailers and suppliers to tailor strategies effectively.
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