Case Study: Retailer Price & Promo

  • 1
    Shopper Mindsets
    is the category a Traffic or a Spend driver to the retailer?
  • 2
    Expandability of the category
    Does getting more category products in the basket drive more consumption/use?
  • 3
    Promotional incrementality and promotional sales breakdown
    Is there opportunity to use promotions more effectively to drive sales?
Case study 3 - Price & Promo

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Other Resources

Case study 1 - Path to purchase
Case study: Path to Purchase
Case study 2 - Decision Hierarchy
Case study: Decision Hierarchy
Great Expectations - Winning the Online Grocery Shopper (webinar November 2021)
Great Expectations – Winning the Online Grocery Shopper (webinar November 2021)
HFSS – Impact and Opportunities (webinar May 2022)
Changing times or back to the future (webinar Oct 2021)
Changing times or back to the future (webinar Oct 2021)

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