Case Study: Path to Purchase

  • 1
    Category Role
    What role does the category play at the retailer
  • 2
    Shopper profile
    How do the category's shoppers differ from the average
  • 3
    Satisfaction
    How satisfied are shoppers with the category at different retailers
Case study 1 - Path to purchase

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Other Resources

Great Expectations - Winning the Online Grocery Shopper (webinar November 2021)
Great Expectations – Winning the Online Grocery Shopper (webinar November 2021)
HFSS – Impact and Opportunities (webinar May 2022)
Changing times or back to the future (webinar Oct 2021)
Changing times or back to the future (webinar Oct 2021)
How to influence the Gen Z shopper (webinar March 2023)
How to influence the Gen Z shopper (webinar March 2023)
The Science of Gondola Ends (webinar March 2022)
The Science of Gondola Ends (webinar March 2022)
Through The Shopper's Eyes (webinar February 2023)
Through The Shopper’s Eyes (webinar February 2023)

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    that will reveal “The Why” for your category
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