Why and how to measure Category Roles?
What Shopper Intelligence uniquely gives you is these metrics for each and every category so you can know where to augment range, where to focus on Private Label, where to maximise low price and where to focus on premium, to name but a few. We measure across all categories in all your competitors. This is “open” data so you can directly compare – identifying areas of underperformance, or differences in customer needs.
Our database is co-funded by manufacturers so this powerful “total market” view needn’t cost the earth. In fact, you can get this data for a fraction of the price of commissioning this kind of research yourself. The data is updated each year, so you can always bring the latest point of view and track change. Our very cost-efficient process and powerful software puts this data at your team’s fingertips year-round to fuel regular planning and special projects. Our specialist team help you land the “so what” helping take the insights into commercial action.