Monthly Metrics #9 – Promotional response
3 shopper perspectives that help you optimize your promotion strategy
- Is your category Planned or Impulse? When & how you should communicate depends a lot on impulsivity.
- Promotional Response: Do promos lead to incremental sales in your category, or are they leading to lost profits e.g. shoppers stocking during promotions.
- Promotional Matrix: Determining the role of promotions for your category compared to other categories in the store
Download other shopper insights and our previous Monthly Metrics from our Resources section.
