Monthly Metrics #9 – Promotional response

3 shopper perspectives that help you optimize your promotion strategy

  1. Is your category Planned or Impulse? When & how you should communicate depends a lot on impulsivity.
  2. Promotional Response: Do promos lead to incremental sales in your category, or are they leading to lost profits e.g. shoppers stocking during promotions.
  3. Promotional Matrix: Determining the role of promotions for your category compared to other categories in the store

Download other shopper insights and our previous Monthly Metrics from our Resources section.