Monthly Metrics #7 – Category Impact Matrix
- Does your category drive traffic to the store?
- Boost profit?
- Build the basket?
- Or is it a Hero category?
From this Monthly Metrics you’ll find out:
- How to view your category’s role in a total store context?
- What are the 4 Category Impact roles?
- What 4P actions can you take based on your category impact role?
This month we look at the impact your category has in-store, with a case study (real data, UK 2020).
Download other shopper insights and our previous Monthly Metrics from our Resources section.
