Case Study: Retailer Price & Promo

  • 1
    Shopper Mindsets
    is the category a Traffic or a Spend driver to the retailer?
  • 2
    Expandability of the category
    Does getting more category products in the basket drive more consumption/use?
  • 3
    Promotional incrementality and promotional sales breakdown
    Is there opportunity to use promotions more effectively to drive sales?
Case study 3 - Price & Promo

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