Case Study: Path to Purchase
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1Category RoleWhat role does the category play at the retailer
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2Shopper profileHow do the category's shoppers differ from the average
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3SatisfactionHow satisfied are shoppers with the category at different retailers
![Case study 1 - Path to purchase](https://shopperintelligence.com/wp-content/uploads/2023/07/Case-study-1-Path-to-purchase-e1689882745102.jpg)
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