Case Study: Decision Hierarchy
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15 elements that feed into decision hierarchy thinking…Planning, brand/size/type in mind, switching, purchase triggers, attributes considered
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2Proposed decision hierarchyShould you block by product type, brand, price or size?
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3The outcomeSignificant impact with retailer
![Case study 2 - Decision Hierarchy](https://shopperintelligence.com/wp-content/uploads/2023/07/Case-study-2-Decision-Hierarchy-e1689882800312.jpg)
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