Knowing how a category can uniquely “win the shopper” for the store is crucial.

That’s whether you’re in a retailer, or a supplier looking to become a trusted advisor.

Other Industry data don’t give the causes behind shopper decisions. One off research projects lack this wider store context and age rapidly. So, both can frustrate in “I think, you think” debates.

Our programs give you up to date shopper perspective diagnostics for each category/banner in depth, plus store and market wide comparisons that reinforce your selling story.
Shopper Intelligence helps you win the shopper.
Join over 100 retailers and cpg firms that already subscribe to this systematic source of objective facts on the causal factors behind what shoppers buy

Retailers and suppliers alike subscribe
to this common source of insight,
covering all banners and categories

  • Are you a supplier?

    Win your retailers’ support with category and brand plans that are based on objective shopper insight, for every category, in every retailer, without breaking the bank.


    Become a respected advisor by showing your buyer what drives their category and how it compares to all the others in the store, backed by competitor comparisons that really grab their attention.


    Save 70% versus custom research.

  • Are you a retailer?

    Understand shopper drivers of every category in the store, in a uniquely affordable way, giving your teams their shoppers’ perspective at their fingertips day in day out.


    Prioritize across categories based on what shoppers want. Fine tune your marketing with objective facts about how your customers differ to your competitors, category by category.


    Save 70% versus custom research.

Other syndicated data sources are missing a critical piece of the cat man data puzzle – the “why”

Traditional routes to shopper insight are:
  • Expensive
  • Time-consuming
  • Go out of date
  • Narrow in scope
  • Lack any insightful benchmarks

Shopper Intelligence is a more effective route to explain all the “what shoppers buy ” data you already have, thus getting you closer to the “so what?”

The benefits of using our “direct
from the shopper” data to improve
store and category outcomes:

  • Category oriented

    Unashamedly category and shopper focussed

  • Retailer oriented

    Get a perspective that retailers truly value

  • Comparisons

    Across store and competitor comparisons that unlock the insights

  • Always Up To Date

    Know the latest
    market dynamics

  • Affordable
    and efficient

    Cover all your categories and retailers continuously


How does it work?

We interview and observe shoppers on a
huge scale, measuring their perceptions, needs
and behaviors.


We measure all retailers, categories and brands
in one efficient process, creating a huge
database covering the whole market. We do
this year in, year out, for the whole Industry.


You access this data gold mine via our on line
platform, supported by our team of time served
category management enthusiasts.

Facts and Stats

Started in 2007, Shopper Intelligence is now the largest shopper measurement program in the world. Annually:
  • k
    Shoppers globally
  • Channel programs
  • Countries
  • m
    Data points
  • “Shopper Intelligence insights made a great difference to CCEP’s understanding of shopper perceptions on soft drinks in Grocery at the front of store. We used the Shopper Intelligence insights to highlight 3 top shopper satisfaction attributes to revive Tesco front of store and were able to achieve results directly with Tesco”

  • Reckitt logo

    “This is rapidly becoming one of those tools we simply can’t live without. Retailers want to understand what’s happening outside their own four walls, and metrics about what truly matters to their shoppers. Shopper Intelligence hits a lot of blind spots that drive better solutions”

  • Hasbro logo

    “SI gives you something fresh and useful that the retailer doesn’t already know insight wise, so you can add value for your buyer and build that trusted relationship”

  • “I’ve always believed that the idea of having a “Category Role” for each category was a breakthrough concept that Category Management brought to retail decision making. It’s great that Shopper Intelligence now adds objective shopper-led metrics to this crucial discussion.”

Book your
no obligation demo

  • Tell us your categories, retailer or brands
  • We’ll show you our shopper perspective data
    that will reveal the “Why” for your Business
  • Our team of friendly cat man enthusiasts will work on a surprisingly affordable quote for you