Fuel your thinking. Get the trending topics in grocery right now

Sorry, but the Category Trend Analyser project has been put on hold.

Our other data and work continues as usual. For more information please contact email:

What the Category Trend Analyzer gives you:

Shopper Intelligence uses large-scale AI analysis to reveal the big shopper conversations today, ranked by prevalence, category by category.

Sourced from all social media and internet activity, plus Industry publications of all kinds, we show you what patterns are emerging.

Use this objective data to make smarter, fact-based decisions.

We’re providing this free of charge this year to assess your interest. We invite your feedback.

Once you have access to Category Trend Analyzer, it’s easy to use:

Discover the voice of the shopper. Select the "Audience": industry publications, shoppers, or both (aka All).

Pick one of 15 categories (e.g. fresh meat, soft drinks, household, etc.). We have you covered across the board.

Drill down to discover the key trend, ranked by prevalance, and benchmarks in different geographies.

Show me the trends

Check out Shopper Intelligence’s Category Trend Analyzer,
the latest addition to our suite of category management data.

We give you more of the “why” to all the rest of your “what” data.