Fuel your thinking. Get the trending topics in grocery right now
Our Category Trend Analyzer turns mountains of conversations and articles into objective insights on what’s going on “out there”.
Don’t rely on consultants’ gueswork or hours of googling, we give you the facts at a few clicks, across all 15 major store departments.
What the Category Trend Analyzer gives you:
Shopper Intelligence uses large-scale AI analysis to reveal the big shopper conversations today, ranked by prevalence, category by category.
Sourced from all social media and internet activity, plus Industry publications of all kinds, we show you what patterns are emerging.
Use this objective data to make smarter, fact-based decisions.
We’re providing this free of charge this year to assess your interest. We invite your feedback.
How it works
Once you have access to Category Trend Analyzer, it’s easy to use:
Some of the thousand of sources for the Category Trend Analyzer
Frequently Asked Questions
Is the Category Trend Analyzer really free?
Yes, the Category Trend Analyzer is available at no cost.
Who can use the Category Trend Analyzer?
The tool is designed for CPG retailers and suppliers looking to stay ahead of market trends. Whether you’re a category manager, marketer, or business analyst, it provides actionable insights tailored to your role.
What are the sources for the data?
The tool scours the web for CPG-related content, drawing from consumer and industry sources. It processes hundreds of thousands of comments, reviews, articles, and discussions from social media platforms, forums, blogs, news sites, and publications.
What topics and insights are collected?
We don’t just gather data—we refine it. After collection, we categorize and analyze the information, filtering out the noise to uncover key CPG trends. The Category Trend Analyzer delivers a clear perspective on what matters most to your category. Our data is grounded in what’s truly being “talked about” in the market.
How often is the data updated?
Our data is updated regularly to deliver relevant information that captures how each topic is trending over time. It allows you to see what is attracting more and less attention. The data keeps pace with market dynamics, highlighting how your category trends evolve over time.
Can I access data specific to my category?
Yes, the analyzer can focus on specific categories or audiences (social media, publications or both) to deliver the most relevant and actionable insights.
How is Shopper Intelligence different from other data platforms?
Shopper Intelligence goes beyond traditional data analysis by delivering the “why” behind shopper behaviors by leveraging the the largest global shopper surveys to provide deeper context and more strategic insights compared to POS or loyalty data alone.
To learn more, book at a demo here.
Front your category plan with insight into the hottest trends.
Check out Shopper Intelligence’s Category Trend Analyzer,
the latest addition to our suite of category management data.
We give you more of the “why” to all the rest of your “what” data.
FREE, no strings attached.
