Discover the CPG trends that matters to shoppers…for free.
The Category Trend Analyzer turns mountains of conversations and articles into crystal clear insights.
No need to Google endlessly or accept consultants’ guesswork. The CTA delivers voice of the shopper data across 15 departments.
(No email or credit card needed).
See how the Category Trend Analyzer works in just 60 seconds
What the Category Trend Analyzer Delivers
See what others miss.
The Category Trend Analyzer reveals the hottest shopper trends, empowering category managers to make smart, impactful moves for growth.
By analyzing social media activity and industry publications, the Category Trend Analyzer uncovers hidden patterns and emerging trends that shape successful strategies
How it works
Once you have access to Category Trend Analyzer, it’s easy to use:
Some of the thousand of sources for the Category Trend Analyzer
Frequently Asked Questions
Is the Category Trend Analyzer really free?
Yes, the Category Trend Analyzer is available at no cost.
Who can use the Category Trend Analyzer?
The tool is designed for CPG retailers and suppliers looking to stay ahead of market trends. Whether you’re a category manager, marketer, or business analyst, it provides actionable insights tailored to your role.
What are the sources for the data?
The tool scours the web for CPG-related content, drawing from consumer and industry sources. It processes hundreds of thousands of comments, reviews, articles, and discussions from social media platforms, forums, blogs, news sites, and publications.
What topics and insights are collected?
We don’t just gather data—we refine it. After collection, we categorize and analyze the information, filtering out the noise to uncover key CPG trends. The Category Trend Analyzer delivers a clear perspective on what matters most to your category. Our data is grounded in what’s truly being “talked about” in the market.
How often is the data updated?
Our data is updated regularly to deliver relevant information that captures how each topic is trending over time. It allows you to see what is attracting more and less attention. The data keeps pace with market dynamics, highlighting how your category trends evolve over time.
Can I access data specific to my category?
Yes, the analyzer can focus on specific categories or audiences (social media, publications or both) to deliver the most relevant and actionable insights.
How is Shopper Intelligence different from other data platforms?
Shopper Intelligence goes beyond traditional data analysis by delivering the “why” behind shopper behaviors by leveraging the the largest global shopper surveys to provide deeper context and more strategic insights compared to POS or loyalty data alone.
To learn more, book at a demo here.
Front your category plan with insight into the hottest trends.
Check out Shopper Intelligence’s Category Trend Analyzer,
the latest addition to our suite of category management data.
We give you more of the “why” to all the rest of your “what” data.
FREE, no strings attached.
