Retailer of the Month: Amazon
Amazon shoppers are known for their loyalty, but our latest report reveals that loyalty has limits.
A surprising 51% of shoppers are ready to abandon their carts if they can’t find exactly what they need or spot a better deal elsewhere. This report dives into the behaviors driving Amazon shopper decisions, showing how promotions and product availability are crucial to retaining these savvy customers.
To keep shoppers engaged and prevent cart abandonment, brands must focus on refining their assortment and making deals highly visible. This report provides actionable strategies to help brands navigate the tension between loyalty and abandonment, ensuring they can capture and retain customers in the competitive Amazon marketplace.
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