Monthly Metrics #9 – Promotional response
Monthly Metrics #9 – Promotional response
3 shopper perspectives that help you optimize your promotion strategy
- Is your category Planned or Impulse? When & how you should communicate depends a lot on impulsivity.
- Promotional Response: Do promos lead to incremental sales in your category, or are they leading to lost profits e.g. shoppers stocking during promotions.
- Promotional Matrix: Determining the role of promotions for your category compared to other categories in the store
Download other shopper insights and our previous Monthly Metrics from our Resources section.
What next?
Stay in the loop!
Want first access to our newest resources?
Get notified the moment new content drops —never miss an update!
Close
Get notified the moment new content drops—never miss an update!
Interested?
Book a no-obligation demo
- Tell us your categories, retailer or brands
- We’ll show you our shopper perspective data
that will reveal “The Why” for your business - Our category management experts will develop a quotation for you
