Neutral, unbiased, comparable data on what category, brand and retail shoppers really want.

Shopper Research is a fast evolving discipline. Born of the age of Category Management, it’s fuelled by Industry consolidation and the resulting, ever increasing need for retailers and manufacturers to work together to optimise their joint business. If insights can be gained about the drivers and barriers of shopper purchasing, changes can be made that grows the category to the benefit of both parties.

The goal therefore of shopper research is to uncover objective information about how shoppers think, behave and make decisions. First and foremost is the need to measure whether we are giving shoppers what they want, and then we must uncover how they pass from need to purchase.

Understand shopper behavior to improve category management and shopper marketing outcomes.

An international, quantitative measurement research program which is based on interviewing shoppers, from all major categories, brands and retailers, in one cost efficient benchmarking process.
Organised in the way a retailer needs to think about the shopper, this data is a powerful enhancement to category planning and drives effective joint working between manufacturer and retailers; for a lower level of investment than custom shopper research. Its complementary to Panel, EPOS and Loyalty Card data which tells you what shoppers are buying, but not why they are buying it.
What does it provide?
  • Puts ‘hard’ shopper measures into category planning
  • Informs category vision, strategy and tactical plans
  • Facilitates supplier — retailer joint working: top to top and day to day
  • Provides a shopper “Key Performance Indicator” for category outcomes over time
  • Create a category Scorecard
How is it used?
  • Understand the characteristics of any category-segment or group of categories
  • Compare retailers and channels
  • Benchmark categories across the store
  • Identify performance strengths and weaknesses
  • Track change over time
Benefits
  • Shared platform so highly cost effective
  • Robust and objective
  • Range of standardised reporting — becomes familiar and simple to navigate
  • On line reporting dashboard – easy to access and use
  • Ability to see broad context for a category: where does it rank?
  • Open visibility of differences by retailer
  • One source used by both retailers and their suppliers
  • Consistency year to year and category to category
Our Clients

We have the privilege of working with some of the most well known companies in the world and we don’t take this lightly.

Case Studies

See Sample Results

Club Retailer

Club Retailer

Case Study

Canadian Suppliers & Retailers

Canadian Suppliers & Retailers

Case Study

6 Pillars of Shopper Solutions

6 Pillars of Shopper Solutions

Case Study

Benchmarking

The art of making comparisons to drive change.

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Compare Retailers

If one retailer is performing less well than another that is clear and important insight for growth.

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Compare Categories

Understanding if we are doing better or worse than others is powerful information. Being able to see whether our category is working harder for the store than all others tells us what our recommendations should be about.

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Track over time.

Benchmarking from year to year tells us about changes in the market place, trends in shopper needs and measures whether the changes we are making are achieving their desired goals.

A more cost efficient and contextual solution than multiple custom projects.

Existing sources provide behavioral data
… but little forward looking “why” understanding from shoppers themselves
Historically, you need customized research to get any real insights about what shoppers think and want. That’s expensive, time consuming and often infrequent.
103
Grocery Categories
68000
Shopper Interviews

Shopper data that drives engagement

The Faces You’ve Been Waiting For

Our team works wonders

Kelly McGinnis

President

Fun Facts

Self-diagnosed Golf addict
Ich wählen Bayerische Motoren Werke
Could live on grilled steak
I’d rather be at the beach

Jeremy Maingot

Senior Manager Analytics

Fun Facts

Embattled Oilers fan
Every day is a good day to be on the ice
Barbados is home
Family is King!

Marc Boria

VP Business Development

Fun Facts

Greatest Gathering place in world … the kitchen table
My greatest contribution to society - Lauren, Julia, Jonah
My life’s pursuit - ‘la dolce vita’
Greatest sport played - Calcio

Matt Crowe

Senior Category Manager

Fun Facts

Music Lover
Always running rain or shine
Anywhere with friends is my favorite spot
Give me data to mine for Insights stat!

Jamie Facchini

VP Analytics & Operations

Fun Facts

Always on the go, hockey, walks, cycling
Family is an endless source of laughter and delight
I live to solve problems
Analytics gives me an avenue to do what I love

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Bonita NG

Senior Category Manager

Fun Facts

I will never settle
My Family is my motivation
Pop-Tarts are my other motivation
The Leafs WILL win... eventually!

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Ken Fowler

VP Business Development

Fun Facts

I am a stubborn Leaf Fan with a hope a prayer for 2020 Stanley Cup Win!
I enjoy playing golf and hockey, but garbage at both!
My life is all about Family and kids....with three tweens!

Tyler Erickson

Director of Marketing

Fun Facts

Faith, Family, Friends. In that Order
German Shepherds are people too
Smile! It takes less muscles
Apple technology runs my life