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Do you have real life talks with buyers and brand managers?

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What Van Halen’s “Jump” teaches us about business

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Why isn’t sales history alone sufficient to understand shoppers?

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Post-Covid, supermarket shopping will never be the same again

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The three major profitability challenges of online grocery shopping

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Why is being a category manager like being the painter of an Old Master?

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When is just “good”, good enough in market research?

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What’s the shopping mission type we rarely focus on?

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I think I found the perfect metaphor for starting a business.

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The one thing AI will never be able to help us with

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