Case Study: Decision Hierarchy

  • 1
    5 elements that feed into decision hierarchy thinking…
    Planning, brand/size/type in mind, switching, purchase triggers, attributes considered
  • 2
    Proposed decision hierarchy
    Should you block by product type, brand, price or size?
  • 3
    The outcome
    Significant impact with retailer
Case study 2 - Decision Hierarchy

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Other Resources

Great Expectations - Winning the Online Grocery Shopper (webinar November 2021)
Great Expectations – Winning the Online Grocery Shopper (webinar November 2021)
Case study 1 - Path to purchase
Case study: Path to Purchase
HFSS – Impact and Opportunities (webinar May 2022)
Changing times or back to the future (webinar Oct 2021)
Changing times or back to the future (webinar Oct 2021)
How to influence the Gen Z shopper (webinar March 2023)
How to influence the Gen Z shopper (webinar March 2023)

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