Category Management

  • Unlock the “Why” Behind Shopper Behavior with the Category Indicator Report

  • Understanding Shopper Behavior Through the Category Impact Matrix

  • Understanding the Shopper Journey at Kroger

  • Understanding “Switch or Walk Away”: A Game-Changer for Category Management

  • How Category Planning is Like Baking a Cake

  • From AI Pricing to Amazon’s Expansion: Key Takeaways from GroceryShop 2024

  • Three Reasons to Understand the Big Picture Category Management Trends

  • The Seven Habits of Effective Category Managers

  • Is the most important part of the category strategy team away day the lunch?

  • Growth: The two drivers of traditional Grocery categories

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