Category Management

Where Science (and Data) Fails Category Management

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Unlock the “Why” Behind Shopper Behavior with the Category Indicator Report

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Understanding Shopper Behavior Through the Category Impact Matrix

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Understanding the Shopper Journey at Kroger

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Understanding “Switch or Walk Away”: A Game-Changer for Category Management

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How Category Planning is Like Baking a Cake

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From AI Pricing to Amazon’s Expansion: Key Takeaways from GroceryShop 2024

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Three Reasons to Understand the Big Picture Category Management Trends

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The Seven Habits of Effective Category Managers

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Is the most important part of the category strategy team away day the lunch?

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