In today’s world, the demand
for improved ROI on shopper
marketing is ever increasing.
Shopper Intelligence is an international, quantitative measurement research program which is based on interviewing shoppers, from all major categories, brands and retailers, in one cost efficient benchmarking process.
If you are looking for the most effective shopper research toolkit to identify how best to drive brand and category growth, then we invite you to explore our research program. It’s the first large scale total market measurement of shopper behaviour, providing the most actionable shopper insights available, with benchmarks comparing your category to all others, as well as across banners.
Shopper Intelligence is well embedded across the business at Coles. It is a key component in our suite of insights driving Customer and Category planning and is hard-wired into category level templates that Category Managers use to make decisions everyday (e.g. range reviews)David BrownCategory Insights Manager – Grocery Food, Coles Supermarkets
The unique data and insight we receive from Shopper Intelligence was vital in convincing Tesco to relist our products as we could effectively demonstrate the shopper impact of their decision. The relists have had a significant positive impact on the category and a clear return on our investmentJulian CookeHead of Category Management, Quorn Foods
Shopper Intelligence deep dive findings have already been used as part of an initial recommendation to the business on how we need to manage our portfolio differently across adult and kids. I have used the learnings with the Sales Director and Leadership Team. The great thing is it’s delivered new learnings as well as validated thinking that already exists.Senior Category ManagerKellogg’s Australia