In today’s world, the demand
for improved ROI on shopper
marketing is ever increasing.
Shopper Intelligence is a global, quantitative measurement analysis program which is predicated on interviewing customers, of all main categories, manufacturers and retailers, in an economically friendly benchmarking operation.
We have what you expect from the best shopper analysis toolkit that determines how best to drive brand and category growth. We invite you to discover our data and insights platform as a primary large scale comprehensive market measurement of customer behavior supplying the most actionable shopper insights obtainable. We’ll benchmark of your category against all of the others and across multiple banners in the grocery, alcohol and C&G space.
Shopper Intelligence is well embedded across the business at Coles. It is a key component in our suite of insights driving Customer and Category planning and is hard-wired into category level templates that Category Managers use to make decisions everyday (e.g. range reviews)David BrownCategory Insights Manager – Grocery Food, Coles Supermarkets
The unique data and insight we receive from Shopper Intelligence was vital in convincing Tesco to relist our products as we could effectively demonstrate the shopper impact of their decision. The relists have had a significant positive impact on the category and a clear return on our investmentJulian CookeHead of Category Management, Quorn Foods
Shopper Intelligence deep dive findings have already been used as part of an initial recommendation to the business on how we need to manage our portfolio differently across adult and kids. I have used the learnings with the Sales Director and Leadership Team. The great thing is it’s delivered new learnings as well as validated thinking that already exists.Senior Category ManagerKellogg’s Australia